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The Language of Leadership

With Winning In Mind Cd

To lead effectively, you must communicate well. Communicating is tricky because the brain is complicated. It has three major parts – the “instinctive brain,” the “emotional brain” and the “logical brain” – each with its own way of perceiving the world. You must persuade them all.

The “instinctive brain” developed around five million years ago. It regulates unconscious processes like breathing and the circulatory system, and it scans the environment for potential danger. It efficiently makes snap judgments about whether a stranger is a threat or not.

The “emotional brain” secretes chemicals that promote self-confidence, love or fear. When such emotions are in play, people act with enthusiasm and passion.

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The “logical brain” is the largest and newest part of the brain. Your logical brain judges the soundness of information and ideas. It is capable of great discernment, but has trouble distinguishing logical ideas from those that only appear logical.

Persuasion and the Instinctive Brain

With Winning In Mind Summary

Leaders stumble when they attempt to persuade an audience with an exclusively logical argument. You don’t consider an argument’s logical..